As an owner of a handmade business, you must realise how vital your product packaging is to your credibility as entrepreneur. How you ship and deliver your products to your clients’ homes says a lot about your values and branding.
Packaging that’s thoughtfully created makes a big impression on your public and helps you stay longer in their minds. As a homemade business entrepreneur, you should think of packaging as a tool to help you delight your clients and promote your brand in a flattering way. But it’s challenging to craft packaging because it’s the result of a mix of factors like function, technology, and design.
So, ask yourself, What would my clients want from the package of my product? Do they prefer cardboard boxes or a more intricate package?
Less is more
You probably heard the phrase reduce, reuse, recycle a hundred times, but we cannot stress enough how important it is. The words are used in this order because by reducing the amount of supplies you use, you reduce the waste you produce. Apply the same principle when you create navneskilt bedrift to save money and resources.
Some of the products you sell aren’t overly fragile, so it’s no reason to overpack them. Often, sellers overpack perfectly durable items due to fear or looks. But if you properly asses the product’s resistance you can cut 20% of the packaging you use and save money.
Use supplies made from recycled or natural materials
If you love the planet, you’ll stay away from bubble wrap and plastic packages. You can choose from an overwhelming amount of options when it comes to packaging and shipping products. Not all are created equally, but many are made from sustainable materials. It’s best to choose recycled supplies when possible because processing virgin materials created a larger environmental footprint that using plastic.
Also, for some purposes, you cannot use sustainable packages because they don’t fit the requirements. If you need sikkerhet og forsegling it’s best to pick plastic solutions because they’re more reliable and durable.
Consider the end life of your packaging
This comes again to the packaging materials you use. In the above paragraph you had to determine the beginning of life of supplies, now you have to consider their end of life. It’s best the packaging to be biodegradable when possible. For sikkerhetsetiketter for example, it’s best to stick with synthetic materials.
The end of life of packaging has a high impact on the environment because most get to trash and only few to recycling or composting. Biodegradable products not only that contain no chemicals, but also decompose quickly. Non-biodegradable packages on the other hand allow the consumer to re-use them. Ideally, the consumer reuses and when damaged recycles it. Sadly, you cannot control the function the client finds for the package, you can only provide recommendations and hope they won’t take it to trash. This is why it’s best to use less material to lower the amount of waste your business produces.